What you need to know
- YouTube is reportedly planning to launch audiobooks for its Premium subscribers.
- Audiobooks could arrive for the platform’s ad-free $16 subscription plan in 2027 if this goes without a hitch for Google/YouTube.
- YouTube would run into competition with the likes of Spotify (audiobooks arrived in 2023) and Audible.
Audiobook-enjoyers might have something to celebrate on YouTube. There are rumors that the platform is looking to enter a new market for its Premium subscribers.
A post by the Wall Street Journal (paywalled) highlighted rumors that YouTube Premium could soon offer audiobooks in one of its subscription plans (via GSMArena). Supposedly, Google has been “talking with publishers” about bringing audiobooks onto the platform in 2027.
Early reports allege YouTube Premium would offer audiobooks in its ad-free plan, which currently runs consumers $16 a month. What’s interesting is that this could solve an issue: piracy. GoodEReader brought this up in its coverage, highlighting data that shows “45% of listeners” consume “audiobooks” on YouTube. The air quotes (and literal quotes) are warranted here, as the publication states these are AI-narrated, not authentic.
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Audiobooks in YouTube Premium would give users the best experience possible, away from false creations. However, it’s worth remembering that these are rumors, and nothing’s been confirmed by YouTube yet.
YouTube’s branching out
Android Central’s Take
This is one of those things where you can associate a product or a feature or a form of entertainment with the name. If I think Spotify, I think music. If I think Audible, I think audiobooks. When I think of YouTube… I do not think about audiobooks (nevermind the fact that I prefer reading over an audiobook). I wonder how large of a market there is for YouTube. But I guess there must be if there’s a piracy problem, and they’re using AI voices. Crazy.
Many should be well-acquainted with Audible’s audiobook offerings. In recent history, Spotify has joined that market, taking the fight directly to Audible with over 200,000 “free” titles. That was how it all started, anyway. When audiobooks launched for Spotify Premium in 2023, the platform gave its subscribers in the U.S. and the U.K. 15 hours of listening per month.
After you exceeded your limit, you could pay an additional $12.99 to get 10 more hours “or buy them a la carte.” Spotify’s library exceeded that initial 200,000 for Premium subscribers. But if you wanted more, you’d have to buy them individually. Spotify then launched its “Audiobook Access” tier for $9.99, giving users the same 15 hours of listening per month deal.
It goes without saying that YouTube will have its work cut out for it by stepping into this new world.