Samsung and LG reignite OLED rivalry with morphing, captivating screens at SID Display Week 2026

May 7, 2026:

Samsung and LG reignite OLED rivalry with morphing, captivating screens at SID Display Week 2026

What you need to know

  • Samsung Display highlighted its innovations at SID Display Week 2026, such as its Flex Chroma Pixel screen for phones and its biometric reading Sensor OLED Display.
  • The company also showcased a “transforming,” stretching speedometer/car display, which would morph depending on certain conditions.
  • LG also got in on SID Display Week, showcasing its 3rd-generation Tandem OLED tech.

A good display is imperative to any device with one, and at SID Display Week 2026, Samsung highlighted innovations in OLED tech.

Display Week 2026 is on its final day (May 7), but that’s not stopping Samsung from showcasing the new screens it’s been working on. To drastically improve its OLED technology, Samsung showcased a smartphone OLED display called the “Flex Chroma Pixel.” It’s said to reach 3,000nits of peak brightness with stronger support for the BT.2020-96 color space. Samsung says this standard has become the norm for UHD and HDR broadcasting.

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