Meta’s Muse Image can use public Instagram profiles for AI creations

July 9, 2026:

Meta’s Muse Image can use public Instagram profiles for AI creations

What you need to know

  • Meta AI announced Muse Image, its newest image generator that builds off what it started with Muse Spark.
  • Muse Image is “rooted” in the user’s social circle (or anyone publicly on Instagram), able of adding people into an image if they’re @-mentioned.
  • The latest AI also brings image generation to WhatsApp chats and 30 new effects for Instagram Stories.

Meta AI introduced us to its new direction with Muse Spark, and now the company’s unveiling an AI model for image generation.

Meta got off to a fast start, stating Muse Image is capable of producing “precise edits and more personalized creations through Instagram.” What’s more, Muse Image pairs well with Muse Spark from its Superintelligent Labs. Muse Spark featured some hefty reasoning capabilities for user prompts, and Meta says the same tech is available in Muse Image. Its image generator understands complex prompts, and it can browse the web for context.

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