Walmart rolls out discounted membership bundle as inflation squeezes shoppers

October 20, 2026:

Walmart rolls out discounted membership bundle as inflation squeezes shoppers

LSEG head of consumer research Jharonne Marti discusses the mind of the consumer and the Walmart overreaction on ‘Making Money.’

Walmart announced Tuesday it is rolling out a new membership bundle that gives shoppers access to both Walmart+ and Sam’s Club Plus for $120 a year, nearly $100 less than purchasing the two memberships separately.

The bundle works out to the equivalent of $10 per month, though Walmart said it will only be available as an annual membership and will not include a monthly option or free trial.

The launch comes after Walmart reported continued growth across its membership and e-commerce businesses in its most recent quarterly results in August.

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Walmart said the combined membership costs almost $100 less annually than paying for Walmart+ and Sam’s Club Plus separately. (Christopher Dilts/Bloomberg via Getty Images)

During the company’s second-quarter fiscal 2027 earnings call on Aug. 20, Furner said membership fee revenue increased 17% to an all-time high.

“Marketplace, fulfillment services, membership, advertising and other commerce solutions are strengthening our business, and they are improving the economics of the company,” he said at the time.

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Furner also said Walmart+ membership grew by double digits during the quarter, while Sam’s Club membership posted growth in the U.S., China and Mexico.

Walmart+ currently costs $98 for the standard annual plan, while Sam’s Club Plus costs $120 a year.

The new bundle rivals Amazon Prime, which costs $139 annually.

Ticker	Security	Last	Change	Change %
WMT	WALMART INC.	118.70	-0.11	-0.09%

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Members will receive the benefits of both programs, including free delivery from Walmart and Sam’s Club, access to Sam’s Club locations and member-only pricing, a choice between Peacock and Paramount+, gas discounts and 2% Sam’s Cash on eligible purchases, according to the retailer.

Annual Walmart+ members can add Sam’s Club Plus for an additional $22 per year, while existing Sam’s Club members can upgrade to Plus for $60 and receive Walmart+ at no additional cost.

Current Sam’s Club Plus members will be able to activate Walmart+ at no additional charge.

Shopper looks at cookies in Walmart store

Inflation accelerated in September, with higher energy costs helping push consumer prices higher. (Scott Olson/Getty Images)

Walmart also said U.S. field associates at Walmart and Sam’s Club will receive access to both memberships as part of their employee benefits.

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The new offering comes as consumers continue to contend with higher prices. Inflation climbed 3.7% in September from a year earlier, according to the Bureau of Labor Statistics’ consumer price index. Gasoline prices rose more than 34% over the past year, while grocery prices climbed 1.8%.

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