Kamala Harris’ Campaign Is Launching a Twitch Channel

August 22, 2024:

The Kamala Harris campaign is launching its own Twitch channel where it will be streaming the vice president’s acceptance speech on Thursday.

The Twitch channel is part of the campaign’s broader strategy for engaging young and difficult to reach voters online. The account, which is under the handle of “kamalaharris,” joins the campaign’s suite of social and streaming accounts like Facebook, Instagram, TikTok, X, and YouTube.

“The VP’s address tonight will be one of the biggest moments of the entire campaign thus far — and we’re making sure we’re bringing her live to voters wherever they may be, Twitch included,” Seth Schuster, a Harris spokesperson, told WIRED in a statement. “Our job as the campaign is to break through a historically personalized media landscape, taking the VP and her vision for the future directly to the hardest to reach voters and those who will decide this election.”

The Harris-Walz campaign has invested heavily in digital, hiring more than 175 staffers across digital organizing, content creation, and digital advertising and fundraising. In the week after Harris jumped to the top of the Democratic ticket, the rebranded KamalaHQ TikTok account quintupled in followers and its Harris-focused content received 232 million views and 33 million likes.

There are also 200 creators who have been credentialed to cover the Democratic National Convention this week. It’s the first time independent creators have been allowed access to the DNC and they’ve been provided with opportunities to interview politicians and party leaders like DNC Chair Jaime Harrison.

The Harris campaign isn’t the first to join Twitch. The Joe Biden and Donald Trump campaigns joined Twitch as well in 2020. Trump’s account was suspended following the January 6 attack on the Capitol and was only reinstated this summer. When the Biden channel launched, the Biden team streamed a live feed from the back of a train the now-president was traveling on while playing lo-fi beats reminiscent of 24-hour relaxing music streams.

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