‘Frugal Rich’ founder says millionaires share one key money habit

August 22, 2026:

‘Frugal Rich’ founder says millionaires share one key money habit

‘The Frugal Rich’ founder JC Rodriguez weighs in the financial value of college degrees and the power of young investing. Rodriguez shares key wealth-building insights for the next generation.

Building wealth may have less to do with looking rich and more to do with resisting the pressure to spend like you’re rich.

“The Frugal Rich” founder JC Rodriguez joined FOX Business’ Stuart Varney on “Varney & Co.” to discuss the habits he has observed among everyday millionaires, along with saving, investing and how young people can approach major financial decisions.

Financial influencer in front of a pile of bundled 100 dollar bills.

Financial influencer JC Rodriguez discusses the spending habits that America’s everyday millionaires have in common. (Romain Costaseca / Getty Images)

Rodriguez said a common trait among the wealthy people his content has spotlighted is a deliberate approach to spending, particularly when it comes to impressing others.

“We have spotlighted America’s everyday millionaires in our content and what we found is amongst America’s wealthy is they all have this aspect of frugality within their life that they’re always living… They’re very intentional about how they spend their money and they don’t care to impress others,” Rodriguez said.

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That same focus on intentional money management can begin well before someone reaches millionaire status. Rodriguez encouraged people to consistently direct part of their paycheck toward savings or investments, even when the amount is relatively small.

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“We always encourage people to pay yourself first. Whenever you get your paycheck, just set up an automation to move money from your checking into your high-yield savings account or into your brokerage account if you want to start investing… No matter where you are on your financial journey or your income, you can still just start off with $50, $100 towards saving and investing,” he said.

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For those beginning to invest, Rodriguez also drew a distinction between long-term investing and activities he characterized as speculative, including sports betting and prediction markets.

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Financial influencer encourages Americans to consistently set aside money for saving and investing. (Anastasiia Yanishevska / Getty Images)

“I believe in good old low-cost, diverse index funds as a place to begin your investing journey… A lot of times prediction markets might be the fun thing to do, but isn’t the best approach to invest your money,” Rodriguez said.

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