LEGO revealed at the LEGO Creator Summit this week that its 2027 LEGOLAND park exclusive will be set 50090 LEGOLAND Park Adventure — the first time a 6x-scale upscaled minifigure has been bundled into an annual LEGOLAND park-exclusive set, fusing two of the hobby’s most sought-after collectible formats into a single $109.99 purchase available only by visiting a LEGOLAND park. The reveal was first reported by Brickset on September 21, 2026.

The 1,578-piece set places a towering LEGOLAND-themed giant minifigure at the center of a brick-built roller coaster layout flanked by small-scale vendor stalls and park scenery — an idea that mirrors a real attraction: the Big Lego Coaster at LEGOLAND Shanghai Resort, which opened in July 2025 and features a 26-meter tall giant minifigure named Dada standing at the coaster’s heart.

What the Set Contains

Set 50090 clocks in at 1,578 pieces and carries a US retail price of $109.99, on sale at LEGOLAND parks starting in February 2027 — arriving slightly ahead of the brand’s typical January cadence, suggesting LEGO is building early momentum for what it expects to be high demand.

The oversized figure uses the now-established 6x-scale minifigure format, producing a model that stands roughly 27 cm (approximately 10.6 inches) tall. Its torso features a printed design rather than stickers — a manufacturing distinction that matters to collectors since printed elements are more durable and retain their appearance on secondary markets. The surrounding park elements, including the vendor stalls and coaster details, use stickers for branding, according to observers who examined the set imagery on Brickset.

The roller coaster itself is a brick-built gravity-run track layout — the coaster train runs on standard LEGO rail elements without motorization. Community commentary noted the track design is relatively compact compared to LEGO City’s recent roller coaster standard set by 60421 Robot World Roller-Coaster Park (986 pieces, released 2024), though the LEGOLAND set’s purpose as a collectible diorama rather than a play set sets different expectations.

Why Two Collector Categories, and Why Now

The 6x-scale upscaled minifigure series launched in June 2021 with 76393 Harry Potter & Hermione Granger, the first brick-built buildable pair of oversized figures. What followed was a steady stream of retail releases — a generic minifigure (40649, June 2023), a racing driver (40819, March 2025), a baby astronaut given away as a gift-with-purchase (40767, May 2025), a Santa (40820, October 2025), a blue classic-space astronaut (40921, March 2026), and most recently an upscaled Darth Vader (75461, June 2026, $99.99) — alongside the series’ crown jewel, 40504 A Minifigure Tribute, a 1,041-piece brick-built Captain Redbeard sold exclusively at the LEGO House in Billund, Denmark in March 2023.

That Billund exclusive — widely considered the finest entry in the line — became the template for the appeal and the frustration of location-locked upscaled figures. Its secondary market price climbed to approximately £100 (around $132 USD), well above its original 599 DKK (approximately $56 USD at late 2023 rates) price tag, because obtaining one at retail required a trip to a single location on Earth.

Set 50090 takes a different approach. As a LEGOLAND park exclusive rather than a single flagship store exclusive, the set will be available at roughly ten full-size LEGOLAND parks globally — in the United States (California, Florida, and New York), the United Kingdom (Windsor), Germany (Günzburg), Denmark (Billund), Malaysia, Japan, Dubai, and others. That broader footprint prompted prominent US LEGO reviewer theJANG, commenting on the Brickset reveal, to call the exclusivity arrangement “much more reasonable as a location-locked exclusive” compared to the single-site Billund pirate.

LEGOLAND Discovery Centers — the smaller, indoor urban outposts — have not been confirmed as distribution points. BrickFanatics previously noted the prior 2025 exclusive (40810 LEGOLAND Park Portal, 323 pieces, $29.99) was expected at Discovery Centers worldwide. If 50090 is Discovery Center-eligible, it would significantly expand access for US collectors in major metro areas without a full LEGOLAND within driving distance.

Inspired by the World’s Largest LEGOLAND

The most under-reported dimension of set 50090 is where its design comes from. When LEGOLAND Shanghai Resort opened on July 5, 2025 — becoming the world’s largest LEGOLAND at 318,000 square meters (approximately 78.6 acres) in the Jinshan district — one of its signature attractions was the world’s first Big Lego Coaster. The ride, built by Swiss coaster manufacturer Bolliger & Mabillard, passes through the “hands” of a 26-meter tall giant minifigure named Dada, who weighs 136 tonnes (approximately 300,000 pounds).

Set 50090 is almost certainly a brick-form tribute to that specific attraction. The visual concept — a giant minifigure presiding over a roller coaster — has no precedent in any prior LEGOLAND park, but it is the defining architectural image of the world’s newest LEGOLAND. For collectors who have visited Shanghai, or who will, the set doubles as a specific souvenir. For collectors who have not, it is a physical representation of a design philosophy LEGO has now realized at full scale on two continents simultaneously: giant in brick form, giant in steel and fiberglass. A Brickset commenter identified the Shanghai connection directly, linking concept imagery of the Shanghai coaster alongside the set reveal.

Community Reaction: The Coaster Is Not the Problem

Collector response to the reveal has been layered. Brickset users who examined the set imagery praised the novelty of the combined format — one commenter described the roller coaster as “a definite step up from some of the previous years’ sets” — while the design’s execution drew pointed criticism.

Multiple community members described the set as “barren” or “half-finished,” arguing that the piece count is weighted toward the large figure, leaving the surrounding park environment sparse. Others noted a stylistic disconnect between the figure’s color palette and the coaster’s color scheme — with one UK commenter writing that the two elements feel like two sets rather than one unified design.

A more specific technical critique came from commenter ToaDraconis, who argued the set would have been stronger as a representation of “Minifigure Speedway” — the dual-coaster ride that exists at multiple LEGOLAND parks and features its own named character (Roxie, already represented in 40819’s upscaled racing driver design) — rather than a loose evocation of Shanghai, noting that the resulting layout is simpler than standards LEGO City already set with set 60421.

The $109.99 price point has also generated discussion. At 1,578 pieces, the per-piece ratio works out to approximately $0.070 per piece — below LEGO’s typical $0.10–$0.12 per piece for licensed sets, but the cost of obtaining the set includes either a park admission fee or a future secondary-market premium. For comparison, the 2026 LEGOLAND Castle (40952, 613 pieces, $54.99) — a more modest hotel-themed exclusive released earlier this year — offered a more accessible entry point.

How the Format Works: Inside the Giant Minifigure

For readers new to the upscaled minifigure format: the 6x designation refers to the scale multiplier over a standard LEGO minifigure, which stands roughly 4.5 cm (1.75 inches) tall. The finished build reaches approximately 27 cm (10.6 inches) — about six times that height — and is constructed in modular fashion: head, torso, arms, hands, hips, and legs built separately, then connected with Technic axles and pins. A 4×4 turntable base allows the head to rotate 360 degrees on most figures in the line.

Earlier entries in the series used ball joints for arm movement; the March 2026 entry (40921 Up-Scaled Blue Astronaut Minifigure) introduced Technic hinges instead, improving stability. It is not yet confirmed whether set 50090 uses the same updated hinge system, as no build review has been published ahead of the February 2027 release.

A hallmark of most upscaled figures is a concealed standard minifigure inside the build — visible when a section is opened — that appears to be “piloting” the giant from within. Whether 50090 includes this feature has not been stated in available materials.

How to Get Set 50090

Set 50090 LEGOLAND Park Adventure will go on sale at LEGOLAND parks worldwide in February 2027. Parks confirmed as part of the LEGOLAND network include locations in Carlsbad, California; Winter Haven, Florida; Goshen, New York; Windsor, United Kingdom; Günzburg, Germany; Billund, Denmark; Johor Bahru, Malaysia; Nagoya, Japan; and Dubai, UAE, among others. Availability at LEGOLAND Discovery Centers has not been confirmed.

Set 50090 will not be available through LEGO.com, LEGO retail stores, or any third-party retailer. For collectors outside driving range of a LEGOLAND park, secondary market platforms including BrickLink and eBay will carry the set after release — typically at a meaningful premium above the $109.99 retail price, consistent with the pattern of prior LEGOLAND exclusives.

Frequently Asked Questions

How is LEGO set 50090 different from other upscaled minifigure sets?

Set 50090 is the first entry in the 6x-scale upscaled minifigure line to be sold exclusively as a LEGOLAND park exclusive rather than through LEGO.com or LEGO retail stores. Prior upscaled figures were either widely available or restricted to a single location (LEGO House, Billund, Denmark). Set 50090 bundles the oversized figure with a brick-built roller coaster diorama inspired by a real LEGOLAND attraction, making it the most elaborate entry in the LEGOLAND exclusive tradition — and the priciest at $109.99, available at LEGOLAND parks from February 2027.

Is there a real LEGOLAND attraction that looks like this set?

Yes. LEGOLAND Shanghai Resort, which opened July 5, 2025, features the world’s first Big Lego Coaster — a steel inverted family coaster built by Bolliger & Mabillard that passes through the “hands” of a 26-meter giant minifigure named Dada. The coaster is located at the world’s largest LEGOLAND park. Community observers on Brickset identified the Shanghai attraction as the likely inspiration for set 50090’s design.

Can you get the set without visiting a LEGOLAND park?

Not at retail price. LEGOLAND park-exclusive sets are not available through LEGO.com, LEGO Stores, or any third-party retailer while the set is in production. Collectors who cannot visit a park typically obtain them through secondary market platforms like BrickLink and eBay, usually at a significant premium above retail. Whether LEGOLAND Discovery Centers — smaller indoor venues in major cities — will carry set 50090 has not yet been confirmed.

What is the history of LEGOLAND park-exclusive sets?

LEGOLAND has released an annual park-exclusive set for many years, typically depicting a specific attraction or park zone. Notable entries include 40346 LEGOLAND Park (2019, 1,336 pieces, $90), 40429 LEGOLAND NINJAGO World (2020), 40473 Water Park, 40556 Mythica, 40710 Pirate Splash Battle, and 40810 LEGOLAND Park Portal (2025, 323 pieces, $29.99). Set 50090 is unusual in that it does not represent a specific named ride at an existing park; instead, it evokes a genre of attraction — the giant-minifigure coaster — that debuted with LEGOLAND Shanghai’s opening in 2025.