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Disney+ Rolls Out Another Price Hike After a Year, Increasing Prices by as Much as $2.5/Month

September 24, 2026:

Disney+ Rolls Out Another Price Hike After a Year, Increasing Prices by as Much as $2.5/Month

Disney is once again raising the prices of Disney+ subscriptions, continuing a pattern that has become almost predictable.

The new pricing touches nearly every tier the company offers, from the standalone streaming app all the way through its bundled packages.

Disney Raises Prices of Disney+ Subscriptions, Bundles

Disney confirmed a fresh round of price increases across its Disney+ plans and bundles, marking the latest in a string of annual hikes the company has rolled out nearly every year since introducing an ad-supported tier.

The increase touches both the standalone app and its combined offerings with Hulu, pushing monthly costs higher across the board just as the new pricing takes effect.

Here is the breakdown of the new Disney+ pricing:

  • Disney+ Basic (With Ads) – New Price: $13.99/month | Old Price: $11.99/month ($2 More Expensive)
  • Disney+ Premium (No Ads) – New Price: $21.49/month | Old Price: $18.99/month ($2.5 More Expensive)
  • Disney+ & Hulu Duo Basic (With Ads) – New Price: $14.99/month | Old Price: $12.99/month ($2 More Expensive)
  • Disney+ & Hulu Duo Premium (No Ads) – New Price: $22.49/month | Old Price: $19.99/month ($2.5 More Expensive)
  • Disney+, Hulu & ESPN Trio Premium (No Ads) – New Price: $32.49/month | Old Price: $29.99/month ($2.5 More Expensive)

Hulu Is Also Affected by Disney’s Price Increase

Hulu, which Disney fully owns, is seeing the same kind of increase applied to its own standalone plans. Since Hulu content has increasingly folded into the same Disney+ app experience for bundle subscribers, keeping pricing roughly aligned between the two services appears to be part of Disney’s broader strategy going forward.

Here is how Hulu’s own subscription pricing is changing:

  • Hulu Basic (With Ads) – New Price: $13.99/month | Old Price: $11.99/month ($2 More Expensive)
  • Hulu Premium (No Ads) – New Price: $21.49/month | Old Price: $18.99/month ($2.5 More Expensive)

Why Is There Another Price Increase?

Disney has not offered a specific explanation tied to this particular round of increases. The timing does line up with a now familiar pattern, since the company’s last price adjustment for Disney+ and Hulu came roughly a year ago, keeping the hikes on an almost annual cadence dating back several years.

Disney CEO Bob Iger has previously framed these kinds of increases as more than a simple cash grab, saying past pricing changes were designed partly to steer more subscribers toward the advertiser-supported tier.

The company has also been in the middle of a broader cost-cutting push across its media businesses, aiming to trim billions of dollars in expenses over the past couple of years, a backdrop that has coincided with these repeated pricing adjustments.

This latest round also fits within a wider trend across the streaming industry as a whole. Netflix, Peacock, Paramount Plus, and other major platforms have all pushed through their own price increases in recent months.

Should You Still Continue Your Disney+ Subscription?

Whether to keep paying for Disney+ largely comes down to how much a household actually uses the service relative to its now higher monthly cost. Subscribers get access to Disney, Pixar, Marvel, Star Wars, and National Geographic content, along with a growing library of Hulu titles for those on a combined plan.

Households that regularly watch new releases across those franchises may still find the bundle worthwhile compared to subscribing to multiple standalone services separately.

For lighter viewers, the repeated annual increases may be worth weighing against how often the service actually gets used, especially since switching to the ad-supported tier remains the cheaper option for anyone looking to offset some of the added cost.

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