Fall travel deals shrink as shoulder-season demand rises

August 19, 2026:

Fall travel deals shrink as shoulder-season demand rises

Melanie Fish, travel expert at Vrbo, told FOX Business that rising fall travel demand is squeezing traditional shoulder-season savings.

Travelers can still score deals this fall, but they may have to work harder to find them as the traditional shoulder season gets squeezed.

Fall travel interest on Vrbo is up 17% from a year ago, while average nightly rates after summer are now just 5% below peak summer prices across the platform’s top destinations, according to new data from the vacation rental platform.

“Shoulder season is this magic time between Labor Day and the holiday travel season when, traditionally, prices have dropped pretty dramatically and crowds have thinned out,” Vrbo Travel Expert Melanie Fish told FOX Business. “Well, summer travel demand is now bleeding over into fall.”

Some of the best savings remain in beach destinations, overseas markets and trips booked for later in the fall.

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Travelers are pictured at Los Angeles International Airport on June 29, 2023. Some of the best savings remain in beach destinations, overseas markets and trips booked for later in the fall. (Brittany Murray/MediaNews Group/Long Beach Press-Telegram via Getty Images)

Myrtle Beach, South Carolina, tops Vrbo’s list, with vacation rental rates averaging 34% less than during summer. One property cited by the company drops from as much as $1,300 per night in August to about $600 in October.

Other beach markets also offer discounts. Orange Beach, Alabama, offers average savings of 31%, followed by Panama City Beach, Florida, at 24%, Santa Rosa Beach, Florida, at 16%, and Ocean City, Maryland, at 12%, according to Vrbo.

Fish said travelers chasing lower prices should consider swapping destinations or keeping an eye out for last-minute discounts.

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Myrtle Beach, South Carolina, tops Vrbo’s list, with vacation rental rates averaging 34% less than during summer. (Edwin Remsberg / VWPics/Universal Images Group via Getty Images)

Travelers heading overseas may also have better luck. European vacation rental prices fall an average of about 8% from summer highs during the fall, with larger discounts in destinations including Corfu, Crete, Girona, the Azores and Siena.

Major tourism hubs such as London, Paris, Madrid and Rome tend to hold onto higher prices, leaving fewer shoulder-season bargains.

The squeeze is also showing up in several major U.S. cities. Vrbo said fall rates are rising in Nashville, Boston, Chicago and Miami as demand stays strong beyond summer.

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Travelers walk on a concourse at Chicago O’Hare International Airport in Chicago, Illinois on January 15, 2026. Beach markets still offer some of the biggest savings. (Daniel SLIM / AFP via Getty Images)

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Travelers willing to wait until after the holidays could find the biggest break.

From just after New Year’s through the period before spring break in early 2027, lodging prices are expected to run about 34% below summer peaks, with possible deals in San Diego, Los Angeles and Orlando.

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