Google has officially confirmed that the 2026 Made by Google event will be held on August 12th in London, which means we’re likely just weeks away from the launch of the Pixel 11 lineup.
While many folks can hardly wait for the new phones to drop, the arrival of a new generation has led some Android users to wonder if now is a good time to pick up last year’s model, the Google Pixel 10.
While Pixel 10 deals have become more common in recent months, the answer may not be as cut-and-dry as you think. Should you buy the Pixel 10 today or wait for the new generation to launch? Let’s discuss.
What we know
The Google Pixel 11 lineup is expected to be announced on August 12th at 6pm EST during the 2026 Made by Google event. According to the latest rumors, the flagship lineup is going to include four phones: the base model Pixel 11, the Pixel 11 Pro, the Pixel 11 Pro XL, and the Google Pixel 11 Pro Fold.
Unfortunately, Google hasn’t been exempt from the memory shortage that has been impacting tech prices this year, which means most of the phones will be seeing a $100 price increase in 2026. Here are the new prices for each phone, according to the latest leaks and rumors:
Those prices are pretty daunting in this day and age, and it doesn’t help that the Pixel 11 series isn’t expected to be a dramatic upgrade from its predecessor, according to the latest reports. You get the new Tensor G6 processor, yes, plus the rumored LED light array that is expected to border the phones’ camera bar (which is admittedly quite cool).
Aside from that, however, the upgrades appear to be largely iterative, which returns us to our original questions: is it worth skipping the Google Pixel 11 and grabbing last year’s Pixel 10 instead? If so, will the Google Pixel 10 get cheaper once the new generation launches, or should I buy it today?
Is the Google Pixel 10 about to get cheaper?
While some Android phones do get permanent price drops when a new generation launches, it’s just as likely that the Google Pixel 10 will be completely sold out by the time the 2026 phones hit store shelves next month. Think about it this way: when was the last time you saw a great deal on a Google Pixel 9 that wasn’t refurbished?
This is because retailers generally try to make room for new devices prior to their launch, which means they will often discount last year’s model right before its successor arrives. In other words, if you want to buy the Google Pixel 10, now is a good time to do it.
Fortunately, there are plenty of active Google Pixel 10 deals that could make the 2024 flagships dirt cheap (or even free) if you play your cards right. Stock is already running low, however, so don’t wait too long if a particular offer catches your eye.
If you do miss these last-minute Pixel 10 offers, don’t worry too much: the launch of the Google Pixel 11 series is sure to come with some incredible preorder deals in tow, and I’ll be covering all of those promotions as they go live.
Whichever generation you choose, you can rest easy knowing you’re getting a great Android phone with a sophisticated design, versatile cameras, and all of the latest AI-boosted software tricks straight out of the box.